There is no such thing as to much optimization!
The optimization of a website requires that the website is easy to navigate and requires as few steps as possible to achieve a goal of acquiring a lead or making an online sale.
Things like Page Speed, link integrity and general infrastructure optimization all need to be taken into consideration. There are many ways to optimize these aspects of a website but at the end of the day if a website is designed properly from scratch then there should be no need for optimization.


